I have noticed that a number of the once thriving corporate blogs within my organisation have begun to grind to a halt. Is this really a problem?
I am starting to think that within the Enterprise a blog is simply a way of recording miscellaneous project related information and thoughts, along with the accompanying discussions. In essence recording recording those elusive water cooler conversations.
As such, should we worry when a corporate blog starts to tail off? I think No, when this starts to happen then the blog has already served its purpose, it has been the conduit for saving this valuable information, and if it is intelligently indexed by tagging then it becomes a searchable resource that can continue to add value, even as hits to the site are declining.
In this sense maybe Enterprise blogs should be viewed as a temporary resource for collection information and channeling enthusiasm, which even though they won't truly be disposed of, will eventually fall into the inactivity.
1 comment:
Hey Jason - we should syndicate your content to Scott's e2camp.net site - our local enterprise2.0 site. You're posting some interesting business-focus perspectives here. Simon
Post a Comment