Does the average employee have time for e2?

Having originally been employed in the core business area of my organisation, removed from the world of IT, I can appreciate what some of my previous colleagues have said when it comes to E2.0 - "Yeah that's great - but its probably not relevant to what I am doing".

Reading between the lines, as much as people arebe able to see the potential of E2.0, it is way down on their priority list in terms of achieving their work goals. Therefore they can't see how they will ever find time to sit down to write a blog or contribute to a wiki, especially if they consider the fact that this effort may not be recognised.

Ultimately, I don't think that this necessarily poses a problem for the proliferation of Enterprise 2.0 within an organisation, as long as expectations are managed, and decision makers in the organisation do not expect to see ROI immediately.

An Enterprise 2 technology such as a wiki will take time to establish, and branch out into the most visible areas of an organisation. In this early phase it will be the dedicated few that will build the community data, and influence others to get involved. However once the system reaches critical mass, and starts to achieve true visibility in the organisation, it is at this point that the technology will become much more accessible to the average employee, and the ROI will truly be realised.