"The innovation is deemed to be too risky"
Enterprise 2.0 example:
Everyone has heard the stories, where staff members have been sacked from their jobs, after posting derogatory comments about their companies on their personal blogs. This will undoubtedly put people off "professional blogging". People will be concerned that their comments could be misconstrued, making them look stupid or indeed dissident. Furthermore people may be ultra conservative when drawing the line between what is publicly acceptable and what should be kept to a few people - I expect that we have all heard "urban legends" where people have accidentally hit "reply to all" whilst being sarcastic about company communications.
Solution?
Don't set a blogging policy - this won't make employees feel happier because they know where the boundaries are, it will make them feel there is more risk because there is a clearly defined boundary that they could stray over.
Lead by example - there is a very big cultural change that needs to happen before employees will feel completely free to write what they are thinking in a place where everyone can access it. Therefore it must be led by example at ALL levels of the organisation not just by senior managers posting high level word smithed posts.
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