"The innovation has a poor image/branding."
Enterprise 2.0 example:
Coming from the core business area of my company into an IT role - I came with bad tidings - "most of the software that we are mandated to use is rubbish and we blame you!" . Therefore when the IT department starts raving about this cool new technology that will help you work more efficiently - the obvious reaction is a eye rolling and head shaking.
Solution?
Enterprise 2.0 should be about running web2.0 technologies in a secure environment behind the firewall. Web2.0 technology has been built from the bottom up, and as a result actually appeals to users!! As long as IT doesn't bastardize the technology through productionisation , and keeps the emphasis on pleasing the user and not pleasing the architecture committee, then the branding problem is solved - after all thousands of people use del.icio.us in their spare time because it works and its fun - so getting paid to use is surely a bonus?!
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